I first spotted Amour Vert, the San Francisco based brand in a small boutique on Main Street in Half Moon Bay called Crow’s Nest. Obsessed with the chic designs and innovative fabrics, I knew this was a label to commit to memory.
Amour Vert (French for "green love") is the perfect union of eco-conscious fashion. With a husband and wife duo, Linda Balti (Creative Director) and Christoph Frehsee (CEO), they are not your typical design team story.
Balti developed fighter jet simulators as an engineer and Frehsee built a machine that cleared landmines safely. So, how do the two most unlikely people end up with a fashion line? Balti read an article that the fashion industry is the second most polluting industry in the world, falling second to big oil production. This led to her decision to consume fashion more mindfully in a non-harmful way to environment. Unable to find eco lines that soothed her Parisian taste, in 2009 Amour Vert was launched and became the line where “Paris chic meets Cali cool”.
Not willing to sacrifice sustainability, Amour Vert “employs a zero waste design philosophy”. Their use of organic and recycled fabrics, vegetable and non-synthetic dyes along with local garment production in Bay Area crowns Amour Vert’s statement of promoting eco-conscious fashion. As a true pioneer for the continued evolution of eco fashion, Balti was recently announced as one of the 30 new members of the prestigious Council of Fashion Designers of America (CFDA). With Amour Vert on a big upswing we are bound to see many more incredible things out of this brand.
Can’t wait to get your hands on Amour Vert’s Fall 2014 collection? Check out their brick and mortar store in Hayes Valley district of San Francisco. Keep in mind for every purchase of an Amour Vert t-shirt they will plant a tree in America.
AMOUR VERT is located at 437 Hayes Street, San Francisco, CA 94102
ABOUT THE AUTHOR
Eleni Hopkins grew up in a home where art and fashion were always the forefront of conversation. A Native to San Francisco, her passion for style, color and texture have made her fearless to take risks in order to stay on the cutting edge of fashion and beauty trends. It was her craft with palettes of color and make-up brushes that prompted her move to Los Angeles and her love for clothing, designers and street trends that have kept her here. With a creative but critical eye, Eleni is excited to share her love for dress up and show readers how to spice up their wardrobe and enjoy their time in front of the mirror.