Style Fashion Week Los Angeles, spanning over 5 days, with a line-up of more than 25 shows, and 700 models, marks it as one of the larger produced events for fashion week in LA. With an invitation backstage, we were so excited to witness the creative chaos that goes into the making of just one night of runway shows. For those of you inspired and entertained by fashion weeks all over the world we know this seems normal, but for Los Angeles, an event where there is not one leading producing company, it’s version of fashion week is an accurate account of the city’s taste in beauty and fashion design- a diverse place where it is really exciting to feature smaller labels and up and coming designers.
New York, Paris, Milan gave us an incredible September fashion month. Now, it’s LA’s turn to take the podium and close the SS15 runway season from a different voice…
From behind the scenes, here is our account with ‘Privé Hair’:
Upon arrival to the Privé Hair backstage, we are instantly immersed into energy of chaos from the get go. Quickly provided a schedule, the basic rules of backstage, and maybe a minute total to acclimate ourselves…it was GO time! In the muffled noise, all we could hear was, “now stick around, shoot what you want, don’t get in the way, and have a good time.”
Caught amongst the creative madness of 40 working stylists and beautiful models everywhere, we tried everything to not step on toes, knock over Privé hair products and interrupt this intensely fun atmosphere as we made our way down the line. It was invigorating, overwhelming, and inspiring all at the same time.
With more luck than strategy, we finally make our way to the chief, master stylist, Laurent D., founder of Privé Hair and Privé Products. A man with more than 20 years of runway experience and an impressive celeb client list, we are excited to witness just what he has to share…
As he wraps up from a team of three stylists and their model, we had an opportunity to chat. His excited energy was infectious. One would never know he is just coming off the New York show circuit or by his maintained calmness, that he is covering all the Signature hair looks heading down the runway this week. Curious to know just how he manages, he says, “the prep work has been done with all the designers, the final hair looks have been squared away… The only challenge of the evening will be taking one model from a wet hair look to dry beachy curls in 10 minutes flat…but I have an incredible team.”
He returns his attention back on the models to finish up his routine last hair check on everyone. As the energy continues to rise backstage, in our last exchange before we take our seats, he says, “for me, this is the best part.” Show time!
ABOUT THE AUTHOR
Eleni Hopkins grew up in a home where art and fashion were always the forefront of conversation. A Native to San Francisco, her passion for style, color and texture have made her fearless to take risks in order to stay on the cutting edge of fashion and beauty trends. It was her craft with palettes of color and make-up brushes that prompted her move to Los Angeles and her love for clothing, designers and street trends that have kept her here. With a creative but critical eye, Eleni is excited to share her love for dress up and show readers how to spice up their wardrobe and enjoy their time in front of the mirror.